Timberland reveals new canvas
08/02/2011
According to the company, Bionic canvas is tough and features added water-resistance. "Canvas is known for being tough but also lightweight and breathable – perfect attributes for spring and summer outdoor adventures," said Maile Buker, Timberland's senior director of marketing for North America. "But it has also had its limitations... until now. Timberland is excited to bring innovation to canvas footwear this spring, making it tougher than ever and highly resistant to water and stains, without sacrificing breathability. That means these shoes will withstand the elements even better."
Bionic canvas is created from Bionic yarn – a material made from 50% organic cotton wrapped around a 38% recycled PET and 12% HT polyester core. Timberland is the first footwear brand to introduce the material's innovative new double helix structure, making it 30% stronger than regular canvas while maintaining the look and feel of natural cotton canvas. Proven to dry at least 30% faster than 100% cotton canvas, Bionic canvas is also twice as abrasion-resistant.
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