Jimmy Choo profits up 200%

31/01/2011

Luxury footwear brand Jimmy Choo has posted a 200% increase in profits, despite falling sales.

 

Turnover dropped 6% to £82 million in 2009, but pre-tax profit soared from £4.8 million to £15.3 million, boosted by reduced discounting and cuts to administrative costs.

 

Jimmy Choo is expanding into new product categories, with the launch of its first perfume in February 2011 and a men’s footwear range announced earlier this January.