Payless ShoeSource announces promotion
Footwear firm Payless ShoeSource announced today that Vincent DeSantis has been promoted to senior vice president and chief marketing officer for Payless, reporting to LuAnn Via, chief executive officer of Payless.
In his new role, Mr DeSantis is responsible for all marketing and branding initiatives for the retailer, which aims to “democratize fashion, design and the latest ideas in footwear and accessories around the world”. He also oversees the development and growth of Payless' brand portfolio that includes brands such as Airwalk, Champion, Dexter, American Eagle for Payless, Above the Rim as well as its labels Christian Siriano for Payless, Isabel Toledo for Payless and Lela Rose for Payless.
Mr DeSantis will lead the global marketing strategy and execution for Payless and its brands.
“Vincent's leadership and strategic insights over the past three years – particularly as we have developed customer insights and successfully moved into new marketing channels such as mobile commerce and social media – have demonstrated that it's time to expand his leadership role to help take Payless to the next level,” said Ms Via. “We are thrilled to have him serve in this new role and look forward to his valuable contributions.”
Mr DeSantis joined Payless in 2008 where he served first as vice president, consumer and brand marketing and was later promoted to divisional senior vice president, marketing.
