Exceed in top ten sports footwear companies in China
China-based Exceed Company, which owns the ‘Xidelong’ brand, has announced that on 8 January, 2011, at a ceremony in Beijing, the company was named as one of China’s ‘Top Ten Sport-footwear Enterprises’ and among the ‘100 Most Valuable Brands of 2010 in the Footwear Industry’ by the National Productivity Centre of the Leather and Footwear Industry.
Mr Shuipan Lin, Exceed’s founder, chairman and CEO, said: “These prestigious distinctions demonstrate our strong position in the sportswear industry, and the positive impression that the high quality and innovative designs of our footwear products have made with consumers. We believe that these awards will help to enhance our brand value, as we are poised to solidify and extend our position and build brand equity in the market.”
