French business school takes luxury industry course to China
06/01/2011
Thirty students will follow the programme, which has been designed for young managers to understand the ins and outs of the Chinese luxury market. Emphasising an applied, problem-solving approach to management, the programme—taught in English—also includes three hours a day of Chinese lessons. Students will visit local raw materials manufacturers and must complete a mandatory three-month internship at an Asian-based company.
“Today, China is the world’s third largest market in luxury goods with a growth rate of almost 30% in 2010,” said Ivan Coste-Manière, director of the programme. “Around 40% of the Asian population is less than 20 years old and Shanghai has become a central point of the luxury trade. By offering this programme in China we are opening up new opportunities in a burgeoning market and at the same time reinforcing the school’s international presence and reputation.”
Since opening in 2008, SKEMA’s China campus, located in the Suzhou Technology Park, has hosted 500 students from the school’s Grande Ecole and Master of Science programmes. All students have followed a semester of intense Chinese lessons and courses on China’s socio-economic systems and how to do business in Asia.
The Luxury and Fashion Management programme will continue to be taught at SKEMA’s Sophia-Antipolis campus in the south of France. SKEMA is one of France’s largest Grande Écoles (graduate schools) with 6,200 students and 138 permanent faculty members. The school currently has sites in Lille, Paris, Suzhou, Casablanca and North Carolina, in addition to those at Sophia-Antipolis and Suzhou and will soon add campuses in India and Brazil.
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