Pop star endorses new Reebok trainers

02/12/2010

US-born pop star Nicole Scherzinger has teamed up with Reebok to promote the sportswear brand’s new line of footwear in the UK. The singer is endorsing Reebok’s ZigTech trainers which feature a unique zig-zag sole. According to Reebok, the shape of the sole absorbs the impact of the wearer’s heel as they run, sending a wave of energy along the shoe. The new range is being referred to by the brand as an 'energy drink for your feet.’