Velcro Companies takes on new image
01/12/2010
The new branding strategy includes a revamped logo design, which draws upon elements of the company’s original logo, which has been used for half a century.
Designed by Barcelona-based Insòlit Design, the new-look logo retains the company’s familiar Flying-V, which is now encircled in a striking red sphere.
It will be deployed across all business units, including footwear, throughout 2011. From January 2012, the Velcro Companies will have a single identity worldwide.
The company will also upgrade its websites over the next 18 months to offer details of new products, merchandising solutions, contact details and promotions.
Jurjen Jacobs, marketing and business development director, Velcro EMEA, says: “This is a really exciting time for the Velcro Companies. Consolidating our worldwide activity under a single brand is the first major development in our strategic plan to strengthen our brand and product offering throughout our markets.
“Our strong market position, original products and dynamic approach have all been mirrored in the revitalisation of our brand. By evolving the brand image, along with ongoing development of our product offering, we hope to achieve global synergy and highlight our continuous commitment and support of our customers worldwide.”
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