Killer heels sales quadruple
25/11/2010
"Shoes are better than underwear at transforming the shape of your body and the higher the heel the bigger the impact,” said creative director Rebecca Farrar-Hockley. “The Kurt Geiger fashionistas want to replicate the look of their favourite celebrities and models and if one of our shoes is seen on a show like The X Factor then there is an immediate surge in sales. We are seeing heels getting even higher in the run up to the party season."
The trend is also being seen at London department store Selfridges, where sales of its most expensive and exceptionally high party shoes, Christian Louboutin's Bridget's Back ankle bootie – retailing for £2,325 – surged after being worn by Kylie Minogue on television talent show The X Factor earlier this month.
The silver leather studded and encrusted shoe boasts a seven-inch heel and flew out of the store following Kylie's performance.
Neil Clifford, chief executive of Kurt Geiger, said: "With the fantastic surge in sales last week, a 30% increase in like for likes compared with 2009, we anticipate Christmas trading to be strong across our entire business as we provide the international fashionistas with the most on-trend footwear in the lead up to the party season.”
The retailer’s highest heels this season are a precarious 140mm, retailing for about £140. Next season, seventies-inspired wedge shoes will have heels up to 160mm.
Each additional centimetre in heel height increases price by 20%.
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