Reebok defends EasyTone shoes
Reebok’s EasyTone shoes were an instant success with consumers when they were launched in the US in 2009. But the product’s popularity has now made the brand the target of legal allegations.
Massachusetts consumer Sandra Altieri has made a formal complaint to a US court regarding the effectiveness of EasyTone shoes. She claims that because of Reebok’s extensive marketing campaign, she paid a premium for EasyTone shoes when compared to other footwear.
Ms Altieri has asked the court to block Reebok from continuing its current EasyTone marketing campaign, to require the company to conduct a ‘corrective advertising campaign’ and to reimburse consumers who bought EasyTone shoes.
Reebok has stated that it will vigorously defend EasyTone shoes and the technology behind them.
“As a leading fitness and athletic brand, Reebok has a long history of developing new and innovative technologies,” said Reebok spokesman Dan Sarro. “We are proud of EasyTone’s unique balance ball-inspired technology, and consumer feedback for the product has been overwhelmingly positive.”
