Stride Rite to hit Asian markets - footwearbiz: Leading site for globa

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Stride Rite to hit Asian markets

18/11/2010
Footwear group Collective Brands has announced that it is to take its Stride Rite children’s brand to China and other parts of Asia. Working with retailer Li & Fung Retailing.

Under the agreement, a newly formed subsidiary of Li & Fung Retailing, LiFung Children Holdings Limited, will market the Stride Rite brand and its range of children’s footwear through stand-alone retail stores, shop-in-shops and e-commerce sales in Hong Kong, mainland China, Taiwan, Macau, Malaysia, Singapore and Brunei. This is a first for Collective Brands to bring any of its retail concepts or brands to the mainland China market.

“We are thrilled to bring this iconic brand to Asia,” said Pieter Schats, a senior executive of Li & Fung Retailing. “With its 90-year leadership position and passion for excellence in design, innovation, research and technology, Stride Rite is a natural addition to our portfolio of retail offerings in the region.”

Initial plans for the region include opening retail outlets in Hong Kong, Singapore and Malaysia in December 2010 closely followed by stores in China in 2011.


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