Asics names new UK and Ireland managing director - footwearbiz: Leadin

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Asics names new UK and Ireland managing director

14/10/2010
Sports brand Asics has announced that former Intersport, New Balance and adidas executive, Barry Mellis, will take over as managing director of its UK and Ireland territories in the new year when Ryoji Sekito will return to Japan after nine years in the post.

Alistair Cameron, president and chief operating officer for Asics in Europe, commented: "Everyone at Asics worldwide is grateful for the significant contribution Ryoji Sekito has made to the company, and in particular for the work he has done to build the brand in the UK, now our fastest growing market. He will be sorely missed, however he leaves a strong legacy and a good team in place and we could not have a more suitable replacement in Barry who brings a huge amount of sports retail and industry experience to the brand at a crucial stage in its development.”

For his part, Barry Mellis, said: “ASICS is a fantastic, highly credible brand with the realistic ambition of becoming the number-one premium sports performance brand. I relish the challenge of developing brand presence and growth in the UK and Irish markets.”

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