Timberland uses P2i technology
Outdoor footwear and apparel company Timberland is to use P2i’s ion-mask liquid repellent nano-coating in some its new shoe models. It will feature in 17 models for men and women including canvas and leather boots and shoes.
The technology applies a nanoscopic protective polymer layer to the whole shoe, on which water forms beads and rolls off rather than being absorbed. It stops external water getting in and encourages evaporated perspiration to flow out. This means that the shoes dry out more quickly and don’t become heavier in wet conditions.
John Healy, general manager of Timberland’s Invention Factory, says: “Timberland is constantly searching for new technologies to improve our products and the way they perform in the outdoors. Ion-mask hit our radar as we were looking to expand our canvas offerings for spring 2011. With ion-mask, we are able to offer truly breathable, summer-weight canvas shoes that are super water- and stain-repellent. It’s an exciting development for anyone looking to spend time outdoors next spring.”
