Special-edition Skechers shoes help fight breast c - footwearbiz: Lead

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Special-edition Skechers shoes help fight breast cancer

30/09/2010
Footwear brand Skechers has launched a special edition of its Shape-ups product to raise awareness and funds for the fight against breast cancer. For every pair of Shape-ups Awareness shoes sold in the US, the company will donate $10 to The Breast Cancer Research Foundation. Sales in other countries will benefit similar breast cancer charities and organisations around the world.

“Shape-ups are designed to incorporate healthy living and fitness into everyone’s lifestyle, so it was natural for us to develop a shoe that brings awareness to a critical women’s health issue like breast cancer,” said Michael Greenberg, company president. “When you purchase a pair of Shape-ups Awareness shoes, it’s a positive step to improve your own health, while helping others who are battling this devastating disease. We are confident that sales will generate a substantial donation to The Breast Cancer Research Foundation and help save lives.”

Launched in 2009, Shape-ups are technical walking shoes designed to tone muscles, promote weight loss, and improve posture. Featuring a rocker-bottom outsole and kinetic wedge that together simulate walking on soft sand, Skechers says Shape-ups provide “a constant natural instability, activating muscles with every step”.

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