Double-digit growth brings Luyou back to children's shoes

30/09/2010
Chinese footwear manufacturer Luyou Sports has relaunched two product lines for the children’s market.

The company has been out of the children’s footwear segment for two years, because demand from distributors for adult shoes took up all its capacity, it said. However, marketing director, Wang Siqi, has said double-digit growth in the sale of children’s shoes in China in the last 12 months has persuaded Luyou to return.