Timberland goes in search of India’s unsung heroes
29/09/2010
To mark its official entry into the country, the brand has launched a new ‘Unsung Heroes’ project, which will recognise the contribution of people who work behind the scenes to protect the environment. Documentary film maker Mike Pandey is involved in the project alongside Indian actor and model John Abraham.
"The Unsung Heroes project clearly reflects the partnership between two socially committed business giants, Timberland and Reliance. To us Unsung Heroes is not an event, it is a movement. And with John and Mike agreeing to partner with Timberland's first CSR initiate in the country, we couldn't have asked for more.” said Darshan Mehta, president and CEO, Reliance Brands.
Mr Abraham said: "Being an actor and a nature lover, I felt a total connection the Unsung Heroes project. There are people who deserve appreciation and adulation for their efforts, who are never seen on camera. To me these are the true heroes. I feel honoured that Mike and I have been given this opportunity to work with Timberland in finding the Unsung Heroes across India."
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