Scarpa North America uses social media techniques - footwearbiz: Leadi

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Scarpa North America uses social media techniques

24/09/2010
The North America division of outdoor footwear brand Scarpa has launched a new website and is working to establish a community feel for its customers using social media techniques. The aim is to offer its core customers in the US and Canada a more involved and informed experience of the company.

The new site offers more information about the brand and its products. It provides detail about its team members, technology, brand history and current manufacturing programmes. It will link to a blog, Facebook page and Twitter stream to gives customers a more connected, interactive feel.

To encourage customers to get involved, the company will run five online contests between now and October 10, each of which offers customers the chance to win between $150 and $335 worth of Scarpa footwear and accessories.

“We want to interact with our users more often and more effectively, and this is the first and most important in a series of steps that helps us get there,” said Scarpa North America CEO, Kim Miller. “The end goal is threefold: to make more information about us more easily accessible, to get more feedback directly from our consumers, and to help drive brand awareness that supports our retailers.”

Scarpa North America, a subsidiary of Italy-based Scarpa, produces performance footwear for climbing, hiking, skiing, mountaineering, trail running and other outdoor pursuits. Its North American headquarters are in Boulder, Colorado.


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