Footwear success leads Fila to invest more in Indi - footwearbiz: Lead

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Footwear success leads Fila to invest more in India

21/09/2010
Italian sportswear brand Fila has said it will open a number of new stores in India by 2014 and will sell apparel as well as footwear. The company currently has 100 store-in-stores through which it sells its footwear in India.

“We plan to open 60–70 exclusive outlets over the next two to three years at an investment of $27.4 million,” Fila India chief executive, Rajiv Bajaj, told local media. “We have had a great response to our footwear range so far. This leads us to believe that India as a country is getting younger and active. The need of the hour is a range of apparels that inspires activity.”

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