Skechers Shape-ups patent confirmed - footwearbiz: Leading site for gl

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Skechers Shape-ups patent confirmed

16/09/2010
California-based footwear brand Skechers USA has secured its 70th patent. The most recent patent protects its kinetic wedge midsole technology, the key element of its Shape-ups range.

"We are proud to announce the most recent addition to our Shape-ups patents," said Leonard Armato, president of the company’s fitness division. "We have invested tremendous resources into developing this revolutionary footwear, and we go to great lengths to protect our retail partners and consumers from imitations and knockoffs. We are very aggressive in enforcing our patents throughout the world and routinely stop companies from infringing our rights."

Commenting on the results of recent independent tests that it claims confirm the fitness claims it has made about its Shape-ups range, Mr Armato said: "While we are pleased by securing these patents and the independent rulings on the fitness claims, they simply reinforce what our own studies and thousands of unsolicited consumer testimonials have told us all along: Shape-ups is a unique footwear technology that provides wonderful fitness benefits to consumers.

“We will continue to invest in developing new toning technology and designs, and to protect and enforce our rights worldwide."


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