Geox could turn its attention to Formula One - footwearbiz: Leading si

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Geox could turn its attention to Formula One

09/09/2010
According to reports, Italian footwear brand Geox is thinking about sponsoring a Formula One team next season.

Known for its "shoes that breathe", the company is believed to have held preliminary talks with more than one Formula One team, including Red Bull.

According to Reuters, founder and chairman, Mario Moretti Polegato, told reporters: “Extreme sports with high technological content such as cycling and Formula One can be interesting to us.”

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