NBA stars promote the sport in India
LA Lakers star Pau Gasol is the latest big-name basketball player to take part in a series of events to promote basketball in India. He will visit Mumbai and Delhi to meet fans and carry out coaching clinics with local youngsters.
This is the first time a reigning NBA champion will take part in a promotional NBA visit to India, although the visit follows soon after one Orlando Magic center Dwight Howard made to Bangalore and Delhi.
Before arriving in India, Pau Gasol, who is originally from Barcelona, said: “I have always wanted to visit India and I am very excited to represent the Lakers and the NBA in a country where basketball is on the rise. As an international player in the NBA, I know how important it is to do my part to grow the game globally and would love to compete against a player from India in the NBA one day.”
The NBA has marketing partnerships in India with adidas, Nike, Planet Sports, Reebok, and Spalding. NBA merchandise is sold in 120 adidas stores throughout the country and the league opened the first-ever NBA shops within adidas stores in India in August.