Better buzz at Outdoor Retailer
According to the organisers of the Outdoor Retailer Summer Market, there was greater optimism than at the same event last year.
The show, which ran from August 2-6 in Salt Lake City, offered visitors a wide range of meetings, seminars, product demonstrations and other events. There was almost record participation from manufacturers along with a double digit-increase in the percentage of attending buyers and represented stores.
"Although still cautious, there is no denying the industry's genuine enthusiasm and improved morale at this year's Summer Market," said Kenji Haroutunian, Outdoor Retailer group show director. "Product innovation, marketing collaborations, networking events and the hum of business were apparent from every aisle of the convention centre."
The show started at Open Air Demo, a hands-on product testing event, held at Jordanelle State Park in Heber City, a new location with a better beachfront and water experience for those demonstrating paddlesports products. The event continued on August 3 at the Salt Palace Convention Center.
The next Outdoor Retailer Summer Market will begin with Open Air Demo on August 3, 2011, followed by the indoor portion of the show at the Salt Palace Convention Center on August 4-7.
