Nike officially opened a new retail store in Santa Monica, California, on August 7 and 8.

The new two-story, 20,000 square-foot location is the company’s first multi-category concept in the US since the company opened its last Niketown in 1999.
As part of the new NIKEiD team customisation concept, Nike is offering consumers the chance to customise the footwear, apparel and equipment they buy. More than 115 key styles can be customised on site.

The store will also feature new runners' services and the Nike+ Run Club. As part of this section, participants can trial the brand’s latest footwear and Nike+, a technology that allows runners to connect their iPod or iPhone to their running shoes while tracking distance, pace and calories.

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