Record visitor numbers at Pure London
Pure London closed its doors on August with a record-breaking 24% increase in visitor numbers compared with last year’s event. International visitor numbers at the apparel, footwear and accessory show were up 27% with more buyers travelling from as far as Canada, the US, Japan, Lebanon and Russia.
According to the show’s organisers, buyers spent longer at the show this time round, with revisits on the second and third day up by 37%.
“The influx of British design alongside international brands has presented an exciting and contemporary offer, blending the unique and individual from around the globe,” said event director, Samantha Bleasby. “In the 13-year history of Pure London this August show has delivered the most buyers and exhibitors. The launch of Pure Premium was a huge success, and the Young Fashion Hall was bursting at the seams; both are expected to see growth for February 2011. Buyers were delighted with the Graduate Fashion Week catwalks and we are especially pleased to have attracted 24% more buyers than last year.”
