Chinese sports brand to sell shoes online

26/07/2010
Chinese sports brand Anta Group has begun a new online sales initiative in partnership with China’s biggest online footwear retailer, Letao.

Under the new arrangement, Anta sports shoes will become available to millions of online shoppers across China.

On announcing the development, group vice-president, Zheng Jie, said Letao was “a powerful operator” and that the new partnership would bring benefit to both companies and to consumers.