Puma and Ducati join forces for footwear line - footwearbiz: Leading s

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Puma and Ducati join forces for footwear line

13/07/2010
Sports lifestyle brand Puma and motorcycle manufacturer Ducati have launched a new joint footwear collection called Moto Lifestyle. The two brands have worked together on product launches before.

The Moto Lifestyle collection includes models with the names En Route and 1198 Ducati.

The Italian company said it felt the ‘coolness’ of its brand and the style details of Puma had combined to give a footwear collection that Ducati feels is right on the edge of sports lifestyle footwear trends, with good performance characteristics while still being lightweight and casual.

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