New creative director for Ferragamo

08/07/2010
Luxury brand Salvatore Ferragamo has appointde long-term employee Massimiliano Giornetti as its new creative director.

Part of the Ferragamo design team for 10 years, most recently as head of menswear collections, Mr Giornetti has said he has a full understanding of the heritage and the craftsmanship of the brand.

Ferragamo is also launching My Ferragamo, a new footwear line aimed at a younger audience.

The collection consists of a ballet flat, a velvet slipper, a medium height stacked-heel and a suede boot. James Ferragamo, the brand's director for leathergoods, has said he thinks the mid-height heel will work particularly well.