Three new executives at Keen
Outdoor shoe brand Keen has announced the appointment of three new members of its executive team.
Russ Hopcus will serve as vice-president of sales and global market development, Phyllis Grove has taken on the role as of vice-president of marketing, and Sandy La Rowe has become the business unit director of bags, socks and special projects.
“This leadership team is poised to take the brand to the next level, creating best practices, defying convention and enjoying the ride along the way,” said Keen chief executive, James Curleigh. “With fresh energy and 65-plus years of combined experience Russ, Sandy and Phyllis bring added discipline and creativity to an already strong team.”
Russ Hopcus has more than 25 years' experience in leadership and sales roles with premium footwear and outdoor brands and is an avid trail runner and cyclist. Phyllis Grove brings a passion for hiking and more than 20 years' consumer marketing experience in the outdoor, consumer packaged goods, food, medical device and technology industries, while Sandy La Rowe brings expertise in the global sporting goods apparel industry, with 20 years of driving product creation and increasing profitability for highly successful global apparel companies.
