Danner opens special new store
Performance footwear designer and manufacturer Danner has opened a new store in Portland, Oregon, at the same site as its recrafting factory.
Shoppers can watch the company’s shoemakers overhaul old Danner boots, replacing the outsole, rebuilding the midsole, reworking the leather and re-stitching the seams.
The store features a number of the company’s historical artefacts to mark the 75 years it has been handcrafting boots in Portland.
"The Danner factory store is truly a celebration of what Danner is known for; handcrafted boots of the highest standards, made right here in Portland, Oregon," said Joe Schneider, CEO of LaCrosse Footwear, the parent company of Danner. "The factory within a store concept is something we intentionally brought to our customers, and this location is the closest touch-point to our brand anywhere. From the craftsmen on site, to the legacy artefacts we've brought in to decorate the store, and the largest selection of our products in any one location, this is Danner."
The new retail location, with 4,000 square-feet of sales space, marks the first of two major capital investments the company is making in the Portland area in 2010. A new 59,000 square-foot Danner factory will open later this summer. In total, the two projects represent a capital investment of approximately $9.5 million.
