New Ireland stores for Skechers
California-based lifestyle footwear brand Skechers has signed a new retail licensing agreement with footwear retailer Shuz 4 U.
Under the agreement, Shuz 4 U will open its first two Skechers-branded retail stores in Dublin and Cork City by the end of 2010. More stores are expected to open across Ireland in the next five years.
Michael Greenberg, president of Skechers, says: "This licensing partnership with Shuz 4 U allows us to leverage strong European Skechers brand recognition into an expansion of our retail foothold and build on the strong wholesale business we currently have in Ireland and the UK."
Shuz 4 U was established through a partnership between managing director Paul Gallagher and executive director Sunil Shah. The founders collectively have more than 50 years of experience in wholesale, distribution and retail of clothing and footwear lines in Ireland.
