Asics takes Skechers to court
21/05/2010
Asics America Corporation and Asics Corporation Japan have filed a lawsuit against Skechers USA for alleged trademark infringement, unfair competition, trademark dilution and false advertising.
Asics is seeking a permanent injunction against Skechers to prevent any future sales and distribution of shoes that bear a stripe design similar to its own Stripe Design mark. It is also seeking damages including profits and legal fees.
"Asics has spent over 40 years building a world renowned premium brand and nurturing the goodwill represented by this mark," says Michael Zall, vice president and general counsel for Asics America Corporation. "We will do what we must to protect the Asics brand and to maintain its integrity."
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