Crocs to extend successful SMS marketing idea - footwearbiz: Leading s

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Crocs to extend successful SMS marketing idea

17/05/2010
Footwear brand Crocs has said it will extend a marketing initiative after an enthusiastic performance from shoppers.

The idea involves in-store marketing at all of the brand’s 180 US stores. Shoppers are invited to send a text message to a number displayed in the stores to receive on their mobile phones a coupon for a 15% discount at check-out. The initiative was to run for a month, but after receiving 94,000 responses, Crocs said it had decided to extend it.

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