Footwear sales fall at Under Armour

29/04/2010
Baltimore-based Under Armour has reported an increase in sales and profits for the first quarter of 2010 compared with the same period last year.

The company achieved sales of $229.4 million, which generated profit of $7.2 million, signalling growth of 15% and 81% respectively.

The growth Under Armour registered in apparel sales was 31% with a figure of $172.6 million, while sales of footwear, a much newer category for the brand, fell by 24.4%. Footwear sales in the first quarter of 2010 were $43 million, whereas in the first quarter of last year the brand brought in $56.9 million in shoe sales.

Reacting to the figures, Under Armour chief executive, Kevin Plank, said: “We delivered solid top line growth of 15% in the first quarter as we continued to bring the performance story to new athletes across sports, gender and geographies. Our apparel net revenues increased 31% with strength in both the wholesale and direct-to-consumer channels, evidence the brand still has tremendous growth opportunities.”