Tamara Mellon now holds the position of founder and chief creative officer at Jimmy Choo, a newly created position.

In this role, Ms Mellon, who was previously founder and president of the global luxury brand, will continue to oversee brand image including product design, public relations and the seasonal advertising campaigns.

Sandra Choi continues in her role as creative director with responsibility for product design, reporting to Tamara Mellon and Joshua Schulman, chief executive officer.

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