Strong athletic shoe sales at Hi-Tec - footwearbiz: Leading site for g

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Strong athletic shoe sales at Hi-Tec

26/04/2010
Outdoor and sports brand Hi-Tec has announced a sales increase in Europe of 63% in its athletic shoe lines for the first quarter of 2010 compared to the same period last year. The increase in its outdoor footwear categories over the same period was 48%.

The company's European chief executive, Martin Binnendijk, commented on announcing the results: “Hi-Tec’s continued focus on the independent retailer with investment in enhanced sales support and marketing initiatives has enabled the brand to maximise potential opportunities across the various sports, outdoor and lifestyle marketplaces.”

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