Moda Made in Italy considered a success
23/04/2010
The most recent edition of Moda Made in Italy, held in Munich, attracted 220 exhibitors. Showing collections for autumn-winter 2010-11, 540 brands were represented in total.
According to the Italian Association of Italian Footwear Manufacturers (ANCI), which organises the show, 2,840 attended the event, the majority of whom were from Germany, Austria and Switzerland.
“Thanks to the results achieved,” says ANCI chairman, Vito Artioli, “Moda Made in Italy at the MOC [Munich Order Centre] confirms itself as a very interesting event, dedicated to high and medium-high range products, for Germany and the neighbouring countries.”
He said the event was “a strategic tool to introduce fashion trends on the German market and to sensitise new generations, which are an interesting sector of the market to win over”.
The next edition will run from October 8-10.
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