Joma to launch in the Middle East - footwearbiz: Leading site for glob

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Joma to launch in the Middle East

22/04/2010
Spanish sport footwear and apparel brand Joma Sport has announced a new deal with UAE-based distributor Leader Sport. The deal will mark the brand’s launch in the Middle East.

Joma already has a wide distribution network covering 70 countries, and subsidiaries in the US, Mexico, Panama, Hong Kong, Italy, Germany and the UK. Leader Sport will now work to distribute Joma apparel and footwear across the Middle East.

Leader Sport said it was delighted to welcome this latest partner on board in its efforts to provide international sporting brands to consumers in the Middle East.

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