Academics to support Brooks shoe projects
19/04/2010
Dr Gert-Peter Brüggemann from the Sports University in Cologne and Dr Joseph Hamill of the University of Massachusetts Amherst are both leaders in the field of research into the biomechanics of running. Both have a particular interest in running-injury prevention and its relationship to footwear and will work with the Brooks design team to try to transfer their knowledge and expertise into the brand's future footwear collections.
“We are extremely thrilled to collaborate with these two distinguished researchers," said Brooks' director of footwear merchandising, Andre Kriwet, on making the announcement. "Augmenting our internal biomechanical expertise, Drs Brüggemann and Hamill will deliver insights that help us create better and even more innovative running shoes. Although many running injuries stem from training errors, we want to learn more about and minimise the injury risk factors that Brooks can control through better footwear design, materials, and engineering.”
Dr Brüggemann commented: “I am excited to partner with Brooks, a company clearly dedicated to using biomechanics as the basis for all great footwear design. Because Brooks will involve my research team during the entire footwear process, I hope to influence shoe design based on runners’ specific biomechanical needs, rather than simply providing data for shoes that have already been developed.”
For his part, Dr Hamill said: “No other brand is as dedicated as Brooks to understanding the way our bodies are intended to work and harnessing that knowledge to inspire the smart design of footwear runners need and want.”
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