Turnover up 12% at Mammut
08/04/2010
The outdoor footwear, clothing and equipment company was able to defy the global economic crisis and increase its turnover by 11.8% to around $200 million.
Outside the Swiss domestic market, the group’s German subsidiary achieved what it called “extremely good sales figures, despite the highly competitive outdoor sports market”. For the third consecutive year, Mammut Germany saw double-digit growth.
Sales in the market regions of Italy and the UK have also produced a sharp rise. Investment in newer key markets such as Japan and Korea, in which distribution structures were specifically established and expanded, has likewise paid off. Mammut said it had even experienced continued growth in the US “in the face of the declining market trend”.
In terms of product development, production and distribution, one of the significant developments that Mammut achieved in 2009 was to set up an in-house team devoted to implementing and applying environmentally friendly, economical and socially responsible measures.
Eight new Mammut stores were opened in partnership with independent retailers on a franchise basis in the course of the year, with new locations in Berlin, Regensburg, Lucerne, Zurich and Bern, and three new stores in Japan to add to the existing location in Tokyo. In Korea, the distribution partner also established three more single brand stores by the end of the year, bringing their current total to seven. Finally, Mammut also pursued its development in Hong Kong with another store this year.
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