Puma scores design award hat-trick
01/04/2010
The jury rated Puma’s PowerCat 1.10 products, introduced in February, against a number of key criteria including design quality, degree of innovation, longevity and ecological compatibility. “These products are designed to help players compete for honours on the pitch, so it’s great that they’ve been recognised for excellence off it too," said Filip Trulsson, senior manager, international teamsport business unit at Puma. “This is a great acclaim to the superb efforts across design, development and product line management, and we’re delighted.”
The PowerCat 1.10 Boot uses the company’s 3D Power Shooting Technology, which offers excellent rebound properties. The Springtech foam in the shark-like gills on the side of the boot are engineered to enhance the shot by putting extra power behind the ball as it catapults off the shoe. The boot does not absorb the typical amount of energy upon impact with the ball, allowing more power to be released with each shot.
The kicking area is made from soft, thin leather and a synthetic microfibre around the quarter area, keeping the boot lightweight and easy to perform in. The bladed studs are configured to ensure smooth ground penetration and pressure distribution as well as maximum traction and manoeuvrability.
The company was also awarded for its Italy home kit. The azure blue and white jersey features Power technology constructed using 3D Motion Analysis, a scientific technique that captures and quantifies human movement. The movement data is incorporated into the design of the jersey to ensure each player uses minimal force and energy with every upper body movement. The jersey also uses an engineered mesh to enhance breathability, and give players more comfort and freedom of movement.
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