Joe’s Jeans enters footwear market
31/03/2010
Apparel brand Joe's Jeans has signed a new license agreement with outsource footwear manufacturer and distributor Burano. The shoe production firm will first make a line of women’s ballet flats under the Joe’s Jeans brand name. The shoes have already begun shipping and are retailing at prices between $120 and $145 in the US.
The agreement is for three years with minimum net sales commitments of $5.5 million over the term.
“We believe our new line of branded footwear will contribute to continued brand name recognition and overall growth for 2010. The shoe line will reflect and embody the Joe’s customer, as a fashion forward, casual woman with an independent streak,” said Marc Crossman, president and chief executive of Joe’s Jeans.
Share this story:
