Hi-Tec prepares for lively launch - footwearbiz: Leading site for glob

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Hi-Tec prepares for lively launch

22/03/2010

Sports and outdoor footwear brand Hi-Tec has commissioned London-based creative marketing agency Live & Breathe to help launch its new brand proposition, which it will unveil to consumers for the spring-summer 2011 season.

The campaign, Hi-Tec Inspired By Life, has been in development for over 18 months and will have its inaugural launch presentation during the brand’s global spring-summer 2011 launch event in Cape Town, South Africa, April 20-22.

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