Flavia Pennetta to represent adidas
Germany-based sports giant adidas has signed a deal with Italian tennis star and current world number 12 Flavia Pennetta.
Ms Pennetta will wear shoes and apparel from the brand’s adilibria tennis range throughout the World Group Fed Cup, which started on February 6. Italy beat Ukraine in the first round of the tournament and will face the Czech Republic at the next stage, which kicks off on April 24. The final will be held November 6-7.
“I have always respected adidas’ values as well as its dedication to quality and performance. Clearly, as an elite athlete, it is essential to be supported with excellent products. Adidas’ innovations and technologies really help us reach our full potential and to play at our highest level. I am very excited about this partnership and looking forward to representing adidas in the future,” Ms Pennetta said.
Head of adidas global sports marketing individual and Olympic sports, Jim Latham, said: “Flavia’s tennis is a unique blend of determination, professionalism and style. Flavia represents the first Italian female tennis player in three-stripes and we are proud that she has decided to partner with us as she continues to excel on and off the court.”
