Military advances at LaCrosse Footwear
09/02/2010
For the fourth quarter, the company achieved sales of $42.5 million, up 21% from the same period last year. For the full year, sales were $139.2 million, up 9% from 2008. Lacrosse made a profit of $5.5 million on this full-year figure.
Sales to the work market were $88.2 million for the full year up by 18% from 2008. The growth in work sales primarily reflects continued expansion into various areas of the US military, the company said.
Sales to the outdoor market were $51 million for the full year, down by 4% on 2008.
During 2009, LaCrosse Footwear invested $2.7 million in a new Midwest distribution centre.
Chief executive, Joseph Schneider, said: “We’re very pleased with our strong sales and earnings growth in the fourth quarter of 2009, driven by increased demand across work and outdoor markets. Throughout the year, we continued to see strong demand from various branches of the US military, reflecting the proven durability and performance of our premium footwear in demanding terrain.”
He said the company planned to continue to introduce innovative new products during 2010.
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