Limited-edition adidas Originals part of latest of - footwearbiz: Lead

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Limited-edition adidas Originals part of latest offering

02/02/2010
Sports brand adidas has included a limited-edition collection in its adidas Originals spring-summer 2010 offering. The new collection is called Originals A.039.

The name comes from the internal code for the blue colour on the shoes and is to be part of the overall adidas Original line, with apparel to footwear options available.

"Originals A.039 shows how far Originals has come since we started as a niche product in 2001," said the company’s sport style division chief marketing officer, Hermann Deninger.

"The line consists of premium quality products and new silhouettes that bring to life innovative design."

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