Python proves successful for Juliana
25/01/2010
A young entrepreneur from Novo Hamburgo in Brazil, Juliana Pacheco, is beginning to make a name for herself in Brazil for the exotic bags and shoes brand she launched under her own name five years ago.
Ms Pacheco decided at the outset only to use exotic leathers and is now specialising in shoes and leathergoods made from the skin of pythons, ostrich, sting-ray and tilapia. She sources all her raw material from suppliers approved by the Brazilian Institute for the Environment and Renewable Natural Resources (Ibama).
Boots that the young designer presented at the 2010 edition of the Couromoda exhibition in São Paulo (January 19–21) received extensive attention from visitors to the show. She explained that two whole python skins had gone into each pair and that boots were likely to have a retail price of around US $2,500.
She told local media that, of all the the types of leather she works with, she finds python skin the most difficult. Often as much as 3.5 metres in length, she explained that problems can occur for anyone seeking to work with the material because of the inconsistency of a skin’s width. While only 10 centimetres wide at the ends, the skin might be three times wider in the belly area. Plus, the skin frequently is badly marked for the simple reason that the snakes move along the ground.
A recently formed partnership with colourful local leather entrepreneur Claudemir Lorenzi, who has already made an impression in the international arena, makes Juliana Pacheco optimistic that her brand, too, will soon become well known outside Brazil.
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