Adidas and Li Ning switch
06/01/2010
According to reports, adidas has decided to pull out of the Portland Pearl District just as Chinese sportswear brand sets up there.
The
Germany-based firm announced it will close its flagship store in the
area on January 17. Adidas told news centre KGW.com: "This is not a
specific reaction to the economy, merely a normal part of managing the
retail business and the store portfolio."
Li Ning, on the other
hand, opened a brand new store in Portland at the beginning of January
(see sportstextiles 07.12.09). While the sportswear brand has
approximately 6,800 stores in China, the Portland store is its first
outside Asia. Portland has long been a hub for the sporting goods
industry, home to Nike’s headquarters as well as to adidas’ North
American headquarters.
Puma also recently left the area.
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