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DSW to provide shoes for Miss America

14/12/2009
DSW Shoe Warehouse and The Miss America Organization have entered into a long-term partnership under which DSW will become the official shoe provider for the Miss America pageant and a national sponsor for The Miss America Organization. The two companies will also work together to develop a unique brand of footwear, which will be a first for The Miss America Organization.

"We are truly excited to enter into this partnership with DSW Shoe Warehouse," said Sam Haskell, chairman of the board of The Miss America Organization. "DSW's style fits with our message that Miss America is contemporary, hip and a style icon, and we're anxious to help promote a wonderful company that shares the same strong connection to women we do."

Miss America 2010 will be crowned on Saturday, January 30, in Las Vegas. The pageant will be hosted by Mario Lopez and all 53 contestants will wear footwear provided by DSW. The new Miss America will partner with DSW Shoe Warehouse as she travels 20,000 miles every month on her national media tour.

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