TAF launches exclusive adidas shoe

10/12/2009

TAF, previously known as The Athlete's Foot, is launching a brand-exclusive adidas shoe for the holiday season.

The special make-up, an adidas Remix that combines both classic and athletic styles, features an insole and two colour-ways designed exclusively for the TAF brand. Both styles are fitted with an insole featuring TAF's slogan, "Athlete, Everyday".

Darius Billings from NexCen Franchise Management, which owns the TAF brand, said: "The classically styled footwear was designed to meet not only the fashion needs of our customers, but also offer the perfect blend of performance and lifestyle features."

TAFwas founded in 1971 in Pittsburgh, Pennsylvania, and opened its first international store in Adelaide, Australia, in 1978. The brand now operates in more than 30 countries. It was acquired by NexCen Brands in November 2006.