Cedarwood solution for smelly sports shoes

04/12/2009
A start-up company in Georgia has devised a new footwear product from a very old material.

Stuffits, the brainchild of Mike Huebner, are shoe savers made from cedarwood. Mr Huebner explains that no matter if the climate is wet or dry, hot or cold, and no matter the environment or outdoor terrain, sports and outdoor shoes are bound to obtain moisture, leading to bacterial build-up and the possibility of bad smells.

Combating this can increase the product lifecycle of expensive footwear.

All wood absorbs moisture and cedar has been renowned for centuries as a source of fresh smells. Mr Huebner says cedar makes bad odours disappear and prevents bacteria, unlike many chemical-based products, which he says merely mask bad smells.

He claims that the product can dry out shoes eight times faster than air drying.