K-Swiss opens first US running store - footwearbiz: Leading site for g

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K-Swiss opens first US running store

03/12/2009
K-Swiss has opened its first US-based running retail store in Santa Monica, California. The sport shoe brand is hoping the new outlet will help elevate its presence leading up to and during the LA Marathon in March 2010, for which it is the official footwear and apparel sponsor.

"The Santa Monica store will play a key role in our partnership with the LA Marathon, especially since the finish line is less than a mile away from the store," said David Nichols, executive vice president. "With product, experienced staff, and coaching advice, we see the store as a go-to destination for runners as they train for this big event."

K-Swiss Santa Monica will offer the latest performance footwear, apparel and accessories as well as lifestyle components for all levels of athletes.

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